Omni-channel coverage, efficient penetration of target potential customers. The combination of celebrity content and multi-channel seeding on and off site, covering all mindsets.

Star power + exclusive products, combined with the click preference of the pulling crowd and reach channels, to achieve the optimal matching of people, goods and venues.

Combine the attributes of the penetrating population to create exclusive products, break away from the traditional, around the preferences of young people, to better respond to the needs of the younger generation.

Created the contact lens industry's first reunion day in 2019, bringing over 547 million in exposure, with sales increasing more than tenfold compared to daily counterparts, creating the highest daily single-day sales peak. The brand rapidly accumulated crowd assets for itself and expanded the market share of the colored contacts. 2021 saw the single product, shop and brand ranked as the TOP 1 in the industry through the layout of trending goods.

In 2019 Qiaohu pioneered the full chain management of consumer operations, pulling the efficiency of undertaking through thousands of people and rights, with such case play selected as an industry benchmark in the Tmall Ecological Service Provider Report. In the same year, Bicheng linked up with Alibaba's AI lab to achieve the development of intelligent new products, contributing more than 10 million to the Black Friday (Double 11) that year and increasing the youthfulness of users by 9%.

In the past three years, Bicheng has achieved the unification of quality and effectiveness through platform marketing IP, and hit the rejuvenation of the brand. At the placement end, combined with Ali Mama (DEEPLINK) business system, through with off-site UD effect placement + on-station multi-product combination play, for the brand in pulling new customers continue to breakthrough.

Took the Top 1 position in the early childhood education industry for five consecutive years, maintained its performance growth rate while continued to outperform the industry growth rate. The case has been collected into the industry white paper for many times, and has also become a benchmark case of Ali Mama DEEPLINK deep chain operation.

Multi-dimensional optimization of official flag category structure, to create industrial best-seller  for 618 in 2021, achieved Top 1 in the best-selling list of pure milk and Top 10 for the dairy products goods ranking. 

Increase efficiency and successfully built 10 million single products via the Multi-channel marketing. Launched simultaneously the Future Star series has been through the marketing end + the shop end + the member end, and transmitted the ‘dual native' product intelligence through these ends, used the member operation to achieve precise crowd precipitation and complete category incubation.

Achieved significant year-on-year GMV growth in 2021 through category operations, crowd operations and RTB promotion channel optimisation. In terms of membership operations, the Official Flagship store has been ranked highly in the industry and its premium membership play was cited as an industry case study.