Project value
Bicheng guides pulling new placements through its unique low TGI high potential crowd penetration model analysis, making the harvesting effect better than the industry crowd pack; Bicheng stratifies the overlapping part of the live in-store crowd and the advertising crowd into a crowd, reaching the overlapping crowd twice and realizing the reuse of the super-head and KOL high-value crowd.

Project outcome
Single product sales exceeded one million in 2019, with a significant increase in daily sales. During the Black Friday (Double 11) of the same year, the nut products category in the snack food industry gained three TOP1 brands, shops and single products, with a 605% increase of fans number. The sale of the Tmall official flagship store increased significantly and has been selected as one of the TOP 100 emerging brands in the Tmall all categories, followed by building a nut bar category with Ali.

By tapping into the brand's core TA demographic, Bicheng identifies the core communication topics (content) for the brand, and expands the consumer pool through a combination of omni marketing + product placement, and ultimately achieves effective conversion of new customers through product placement to promote activity. Compared to the branded biscuit category during the 2021 Black Friday (Double 11), the overall effect of new plant milk products was apparent on new customer conversion rate, specifically, 3% increase in new customer conversion rate, compared to the branded biscuit category, and 10% increase in the percentage of new customer transactions.

-Brand-new ideas to reach the hearts and minds of Z-generation of consumers

-Celebrity powerhouse to enhance the brand's industry positioning

-Professional endorsement to hit the target audience with precision